Clik here to view.
The Value Proposition Test: What Is Your Page’s Caption?
There is nothing more important to your search success than your value proposition. Go ahead. Click away. I know you probably don’t spend much of your time on such things. It’s all keywords and copy,...
View ArticleClik here to view.
Test Driving Poke, Facebook’s New “Safer Sexting” App For Tweens
Not content to have one of everything, Facebook now has two standalone mobile messaging apps. Meet Poke, a strange little app that lets users send self-destructing messages. As rumored, Poke appears to...
View ArticleClik here to view.
A Test, Not A Bug: Bing Deep Links To Facebook, eBay, Craigslist Under...
It looked like a screwup. If you searched for [google] on Bing, you saw Deep Links to Facebook, eBay and Craigslist underneath the main search result for Google. So, in my article earlier today, I...
View ArticleClik here to view.
Microsoft’s Security Essentials Fails Major Antivirus Test
Microsoft’s free Security Essentials antivirus tool has failed the approval process from a leading antivirus test lab, a stinging rebuke for Microsoft’s security efforts. Microsoft, for its part,...
View ArticleClik here to view.
aHrefs versus MajesticSEO: The Real Test
Tools reviews are not easy: You can test usability (based on your own preferences) and compare the feature set with what you have seen so far. However, if you want to dig deeper and compare the complex...
View ArticleClik here to view.
EU Goes Public With Google Antitrust Proposals, “Market Test” FAQs
The EU released documents this morning that detail Google’s antitrust settlement proposals and explain the Competition Commission’s position on various aspects of the investigation. First here’s what...
View ArticleClik here to view.
Using Advanced Segments & Scroll Depth To Test Content Types In Analytics
Last month, I gave readers some tips on measuring engagement using Google Analytics and WordPress. This month, I want to dig deeper into how you can use content scroll depth to help craft a strategy...
View ArticleClik here to view.
Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results...
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition...
View ArticleClik here to view.
Facebook Wants You To Beta Test Its Android App
Got an Android device and a burning desire to know what Facebook is up to for its mobile app? Well, wonder no more: The social giant has launched a new program that lets Android users take upcoming...
View ArticleClik here to view.
Twitter ‘Embedded on These Websites’ Test Curates Links Under Tweets
Some tweets are now displaying a list of curated links to articles that have embedded the tweet within them. It adds an interesting twist to discovering more about a topic and finding more content from...
View ArticleClik here to view.
Website Launch Checklist: 25 Things to Test Before Your Site Goes Live
Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to...
View ArticleClik here to view.
AdWords Test Accounts No Longer Require Application Requests
Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance....
View ArticleClik here to view.
The Whoa Factor: Slow Motion On The iPhone 5S Put To The Test
If you want to get all bullet time with your smartphone, the iPhone 5S hands you the red pill at 120 frames per second. Slow motion video capture never ceases to captivate, but not all of us can pony...
View ArticleClik here to view.
FAQ: All About The Banner Ad Test In Google’s Search Results
Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including...
View ArticleClik here to view.
Google Doodle Administers Rorschach Inkblot Test
Today’s interactive Google Doodle honors Swiss psychologist Hermann Rorschach, best known for creating the Rorschach inkblot test. The Doodle adds a layer of engagement that lets users share their...
View ArticleClik here to view.
Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Google is allowing advertisers to test Nielsen’s online ad measurement product when they negotiate ad buys on Google’s YouTube. Many industry analysts say Google’s new position could fuel the shift of...
View ArticleClik here to view.
Google’s Yellow “Ad” Icons Test Appears To Be Expanding
It appears Google has been rapidly expanding their new yellow ad label found on their search ads over the past week. Google began testing these yellow ad labels on mobile search and then expanded the...
View ArticleClik here to view.
The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You...
It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to the best prices on products. But the surveys weren’t well documented, nor did they include...
View ArticleClik here to view.
The Test Continues: Which Shopping Search Engine Finds The Best Price For A...
It’s time for our second test of how well Google Shopping and other shopping search engines find the best prices on products. For this installment, what’s the lowest price from a major retailer for a...
View ArticleClik here to view.
Readability versus The Robot: The Flesch Reading Test by @hhartzenberg
I first came across the Flesch Reading Ease Test thanks to a combination of pride and annoyance. Messing around with Yoast’s WordPress plugin, I was confronted by the following message: “The copy...
View Article
